Apart from seminar activities, Gramco engages in publishing activities, releasing a large number of publications to make the importance of branding understood by businesses and society and give plain explanations about the branding method.
by Atsuro Yamada
Published by Chuokoron-Shinsha, Inc., 2002
￥2,000 (incl. tax)
What are the necessary conditions for creating a power brand? From well-known top brands to niche brands known only to savvy people, this definitive book unlocks the secrets to what makes a brand through extensive investigations and interviews. This highly recommended book takes one step closer to the brand essence than Mark, Our previous book, and presents its findings in a rhythmical style that unfolds in time to the reader's breathing.