Quest:The Road to a Major Brand

Apart from seminar activities, Gramco engages in publishing activities, releasing a large number of publications to make the importance of branding understood by businesses and society and give plain explanations about the branding method.

- The Road to a Major Brand

by Atsuro Yamada
Published by Zeimukeiri Kyokai Co., Ltd., 2004
¥1,200 (incl. tax)

The first steps toward establishing a major brand are laid out in this book! "Want to sell products?" "Want to be well-liked by customers?" "Want to compete with major global corporations?" We explain how to create a basic brand concept and outline the concrete steps to brand-building, all accompanied by case histories and original illustrations drawn from our abundant experience.

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