Apart from seminar activities, Gramco engages in publishing activities, releasing a large number of publications to make the importance of branding understood by businesses and society and give plain explanations about the branding method.
by Atsuro Yamada
Published by Zeimukeiri Kyokai Co., Ltd., 2004
￥1,200 (incl. tax)
The first steps toward establishing a major brand are laid out in this book! "Want to sell products?" "Want to be well-liked by customers?" "Want to compete with major global corporations?" We explain how to create a basic brand concept and outline the concrete steps to brand-building, all accompanied by case histories and original illustrations drawn from our abundant experience.