Apart from seminar activities, Gramco engages in publishing activities, releasing a large number of publications to make the importance of branding understood by businesses and society and give plain explanations about the branding method.
by Atsuro Yamada
Published by Toyo Keizai Inc., 2003
￥2,100 (incl. tax)
Corporations that have succeeded by repositioning their brands/Methods of reviving old brands/Deep relationship between brand model and business model/Effects and structures of single brand and multi-brand/The things to be learned from city branding. . .The facts and considerations involved in brand strategies as explained by 12 U.S. corporations are collected here in an highly readable manner.