Apart from seminar activities, Gramco engages in publishing activities, releasing a large number of publications to make the importance of branding understood by businesses and society and give plain explanations about the branding method.
by Atsuro Yamada
Published by The Yomiuri Shimbun, 1999
￥2,000 (incl. tax)
What is the history and meaning of the mark, the "face" of a brand. What structures have marks employed to appeal to consumers? This easily understandable, highly readable fact-based book about prominent brand marks comprises interviews with leaders of Japan-based and Western corporations that are armed with recession-proof power brands and includes many illustrations.