AEON welcia stores

Case detail

This is an alliance brand for a network with AEON group at the center of it, connecting major pharmacies and drugstores nationwide. This connection has given birth to Japan's largest drugstore chain. By combining "wellness" to indicate health with "cia" to suggest a country or nation, we created a name imbued with the meaning of "kingdom of health." The symbol logo was created by combining the shapes of a tablet and a capsule. Two blue tones exuding cleanliness were selected for the colors. As a special case, the color of the AEON logo is changed into the same blue when combined in the Welcia logo shoulder.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style