Taimatsu Food

Case detail

Taimatsu Foods, a major rice cake and processed rice foods maker based in Niigata Prefecture, updated its name from the original Higuchi Keiji Shoten and, at the same time, switched its brand name from Taiyomatsu Honpo to Taimatsu. Gramco participated in this project throughout, starting with the business concept formulation and new company name and corporate slogan creation. In the product development sphere, we supported the client in developing rice cake products and new items for the dessert business it is cultivating as a second pillar of its operations and in renewing its product packaging.

Our services also extended to quality control system enhancement and international branding development as well as to providing creative for use at such customer contact points as exhibitions, brochures, a promotional video and a CM/motion logo.