Case detail

When conducting this shop renewal project for Japan's largest karaoke chain, GRAMCO proposed deploying four brands targeting specific customer segments and handled development of the basic concept, naming and VI design for each.

Besides introducing a stylish VI which other shops in this industry lack, we gave Big Echo's services a fresh look, renewed the interior design and equipment, and differentiated the shops from other low-priced karaoke parlors.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style