Case detail

asnas is a convenience store chain operated by the distribution division of Hankyu Corporation. It exemplifies the redevelopment of the VI/SI (store identity) currently under way in the station areas along the Hankyu Railway centered in Osaka. The origin of the name, "as soon as," expresses the stores' commitment to respond to customer needs quickly. The renewed logo was developed as a word mark with high readability and visibility employing a green tone to give a fresh impression. Stores located on small sites deploy the "asnas express" brand and operate as kiosk-style convenience stores.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style