Case detail

his is a prime example of unconventional SI development employing a new concept in which an illustration serves symbolically.
The illustration that takes the role of a logo portrays the natural integration of a dealership into a city street to evoke the rich lifestyle values embraced by Toyota Corolla owners. It communicates a sense of affinity and pleasure from a customer's perspective and helps to establish a warm store atmosphere capable of pulling customers to the dealerships.



Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style