Consulting Eye

Fuji Xerox Kanagawa Co., Ltd.

Case detail

Fuji Xerox Kanagawa is a regional sales company responsible for Fuji Xerox's sales operations in Kanagawa Prefecture. Since unlike Fuji Xerox, which is a maker, Fuji Xerox Kanagawa specializes in sales, we focused attention on the differences in the type of value they offer customers.

The "human-centered branding" grew from the sales company's practice of assigning in-house task forces to examine relevant issues and concepts, aiming to conduct consulting services from the client corporation's perspective. This mark serves as a banner for these kinds of in-house activities by the company.