Case detail

The aim of Hotel Gracery is to be the best bussiness hotel brand. It started business in 2008 under operation by Fujita Kanko Co.Ltd. The idea was to create a more sophisticated and never-seen-before style compared to conventional business hotels. The brand name Gracery was coined by the word grace and suffix ?ery, which means location and venue. The symbol logo, with letter G as the motif, represents that it is a hotel where one can feel the flow of time elegantly, and can fully relax whether in bedroom with only him/herself or in lounge with his/her friends.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style