Case detail

In this total branding project for a human resources service company, we deployed the Gramco brand model to provide full support for everything from the research and concept creation to the brand description / visualization / experience design and management.

The slogan we developed, “Your Job, Your Joy”, expresses the attitude of "making work pleasurable through proactive job selection," while the "door of intelligence" in the logo suggests the "opening up of possibilities by customers and stakeholders."