Marubeni-Itochu Steel

Case detail

This joint corporation brings together the spun-off steel divisions of Itochu Corporation and Marubeni Corporation. We employed the Firebird (PHOENIX) to symbolize iron heated red in the manufacturing process.
The bird's shape is formed by combining the two companies' initials. Deep orange is employed as the corporate color to avoid recalling the red of Marubeni or the blue of Itochu, and the English name, Marubeni-Itochu Steel, is the reverse of the Japanese company name, thus creating a balance.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style