MS & AD Insurance Group Holdings

Case detail

On April 1, 2010, Mitsui Sumitomo Insurance Group, Aioi Nissay Dowa and Nissei Dowa General Insurance merged into one group. The new group launched under the name as MS & AD Insurance Group with its affiliated company names unchanged. The boxed logotype is used as a symbol of unity, while fonts & VI systems for each company were matched to form an identity for one whole group.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style