Scandinavian Connection

Case detail

This is a new label for Scandinavian jazz, which is becoming topical in Japan as well these days. This clear, driving jazz with a new attitude that sets it apart from American jazz may very well come to dominate the Japanese music world.

Gramco is supporting development of the brand personality in conjunction with Mr. Yasuhito Mori, producer of the new "Scandinavian Connection" label.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style