Vestax is a manufacturer of professional audiovisual equipment products, mainly including DJ mixers and turntables. In this VI project for the brand, we employed a motif based on the letters V and X to create a mark reminiscent of a certain type of Kabuki makeup.
The resulting iconoclastic logo passionately engages the eyes of DJ fans on the world's music scene. The logo's jagged edge comprises a perfect golden ratio. We also prepared a variant version of this VI for the company's guitar business with different target users. Gramco started working with Vestax since 1987. After the VI establishment project, we also helped the brand compose its brand book, update its VI manual, develop new stores for Vestax TO THE CORE brand, and more. Today we still maintain a persistence relationship with Vestax.