JCB Co., Ltd.

Case detail

JCB is the only international credit card brand originating in Japan.
In a bid to boost the value of the JCB brand, the company restipulated the JCB Brand Strategy in 2007 and replaced the JCB Emblem, a logo that had been used for 39 years, with a new-look logo.
D-Gram Corporation, a Gramco Group company, led the development of the new JCB Emblem logo and corporate logotype in accordance with the new JCB Brand Strategy with an emphasis on the value to be offered and on the company’s personality.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style