Eisai Co., Ltd.

Case detail

The VI reconstruction project was launched by Eisai Co., Ltd., a major Japanese pharmaceutical manufacturer, on the occasion of the 70th anniversary of its foundation in 2011.
Gramco was commissioned to develop a new VI system, application items and a VI management manual and helped strengthen the corporate brand for pushing ahead with the client’s continued corporate growth.

Gramco offered extensive support for development of the VI system in fiscal 2009, for the development of item-specific manuals in fiscal 2010 and for the introduction of the VI guideline in fiscal 2011. Gramco refined the corporate symbol and the hhc(human health care) symbol that represents the client’s own philosophy and systematically revised the dual symbol system that allowed two different symbols to exist.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style