Engaged in the wedding business and hotel and restaurant operations, Bridal Produce conducted its branding project.
On the occasion of the 40th anniversary of its establishment in 2011, the company redefined its corporate brand toward the principal objectives of boosting internal cohesion and a sense of unity. The new brand concept is Lifetime Happiness: Wedding that Changes the Life. Bridal Produce defined its philosophy of producing weddings that support the future life of couples on the basis of the perception that weddings last for a lifetime and thereby maintaining and developing the essence of the Japanese wedding culture.
Gramco provided support for research, concept formulation and the development of a brand book for internal sharing of the concept.