Case detail

Sumitomo Forestry Group branding project. Gramco worked on the development of the style guideline, VI system, group logo with tagline, and a collective business tool format for the group. For their style guideline, we developed color palettes and usage criteria for images that can be used by the entire group. We created a foundation for constructing their unified image. For the VI system, various VI elements were reviewed so that the group logo with the tagline could accrue value to be used across the group, and VI guidelines were ultimately consolidated. The brand's foundation was improved with this project over the course of two years. This contributed to the increasing brand value of the Sumitomo Forestry Group as a whole.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style