This branding project was launched on the occasion of the 50th anniversary of Shin Nippon Air Technologies Co., Ltd., which provides comprehensive engineering services centered on air conditioning equipment. Gramco was in charge of developing their philosophy, logo, VI guidelines, and item design. With a focus on internal branding, we held a large-scale branding session with their junior employees from all over the country to formulate a new corporate philosophy. The ideas of the members who participated in the session were also incorporated into the development of the logo. The logo featured a graceful wing that symbolized how the company soars into the future.