Case detail

Shinano Kenshi Co. Ltd. develops and manufactures the world's top share small motors and precision equipment. With its 100th anniversary in 2018, we carried out its rebranding in order to strengthen their brand globally. Gramco has provided total support from research to development of the brand concept, corporate brand name, slogan, statement, logo, brand style, item design, and exhibition designs. From September 2019, the corporate brand was changed to ASPINA.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style