Case detail

A family brand (umbrella brand) development project newly launched by the AGC Group--a leading glass manufacturer--to strategically unify their product groups and provide solutions for separating chemicals. From the brand concept, Gramco supported the development of the brand name and slogan, VI systems including brand categories, logo with tagline, and format for business tools. The family brand name FORBLUE™ is the embodiment of all of their business activities aligned to their company vision: “Chemistry for a Blue Planet.” Their logo symbolizes separation to express the many solutions they offer for separating various chemicals.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style