Case detail

SPoint are collective points of the Hankyu Hanshin Group, which started in April 2016. A huge customer base was born, with approximately 7.5 million point cards issued in the Kansai area. Due to the advantages of the Hankyu Hanshin Group, this can be used for almost all commerce in the Kansai area, from everyday commuting, going to school, shopping at supermarkets, shopping at department stores, dining at hotels, as well as watching shows and games. They aim for further expansion as a convenient and affordable regional point system with unique features. Gramco supported this project through a wide range of communications including the brand mark, tagline and statement development, main card design, point service portal homepage development (including teaser site), and launch advertisement production.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style