Case detail

This branding project was conducted for ADEKA Corporation (the former Asahi Denka Co., Ltd.), which operates chemical products and foods businesses. Gramco provided full support, from concept creation, brand description and brand visualization to brand experience design. We also arranged the brand structure, moreover, and supported the company in the construction of brands for its various businesses.
he symbol mark with its imposing dynamic "A" represents ADEKA technologies and services, which the company is proud of, forging ahead into the future. The blue line is designed to impress upon the world that ADEKA is a company with a global-perspective that is ahead of the times.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style