GUBER is a new-concept "collaboration brand," which refers to a single brand under which various musical instrument/acoustic equipment makers develop products individually. VESTAX, a company with an established track record in manufacturing and sales of DJ mixers, led the way with the release of a DJ record player. We developed the industry's first 3-D computer graphic logo with a shape suited to this new type of free musical presentation.
A second source of the uniquely shaped symbol mark's conception was a brand concept stressing "stylish appearance & genuine contents." We presented the mark in radical silver to stimulate people who enjoy music with a free spirit.