Case detail

Resocha is a brand employed by Japan Airlines and JALways for their Pacific resort routes. The concept is creation of a "resort atmosphere from the time of boarding."

This logo presenting an image of a South Seas island and a spreading sky and sea is employed in such locations as various in-flight service items, uniforms, advertisements and airplane bodies by the Japan Airlines publicity department and JAL Planning.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style