As is well known today, a brand is a "bond" that connects organizations with their stakeholders.
A brand is an "intangible asset" that brings profits to a organization and is essential to management.
Companies in which leadership advocates for “increasing corporate value” must have a solid brand strategy.
Today’s market is global and connected. Of course, each market has its own characteristics and peculiarities, and a marketing strategy needs to be optimized for its region through price and product policies. Likewise with branding--though necessary to achieve a certain level of localization--there is a growing trend that the awareness of clients and consumers worldwide are moving toward one direction. That being how much the brand provides the world with benefits to society.
When reconstructing a client’s brand concept, Gramco will discuss appropriate items to develop for that company and be flexible to suit their needs. However, in light of the global trend, we strongly recommend the basic structure of Purpose, Vision, Value Proposition, and Personality for clients that intend to expand globally.