Remote branding is a service that carries out precise branding work despite the distance. The term remote has recently become a popular term, with meanings such as "distantly controlled," "indirect," and "far."
Gramco is one of the few Japanese firms that can consistently handle full branding from research, conceptualization, analysis, naming, VI, style development, and subsequent follow-up consulting. However, from February 28, 2020, due to the effects of COVID-19, all Japanese employees were required to work from home. Prior to COVID-19, we utilized our video conferencing system regularly for interviews with clients and customer staff overseas, but this pandemic rendered us unable to physically visit our clients not only overseas, but also domestically. This situation led us to develop Gramco Remote Branding™. This system allows us to conduct our consistent, one-stop branding work process--BrandOne®--and to interact with our valued clients remotely.
Gramco Remote Branding is a new service we offer that allows you to continue your essential branding process without interruption, regardless of the situation. Conducting a brand session (workshop for discussing brand concept by dividing into teams and summarizing contents), critical discussion, Gramco-refined concepts, naming, wording, VI, and presenting brand style/worldview face to face is undoubtedly most desirable. Nevertheless, when various restrictions exist, this system helps us work as needed with the client remotely and moves the project forward without delay.