Gramco President/CEO Yamada Presented at the Executive Roundtable Hosted by Omnicom Group


Omnicom Group, Inc., a globally recognised US-based communication and marketing group, hosted an invitation-only seminar, The Executive Roundtable, at Grand Hyatt Tokyo on Friday, June 3rd.

The roundtable is intended to create exchange opportunities for participants and speakers by introducing the newest knowledge of branding and brand reputation to the senior members of the branding and marketing field at each company. Omnicom Group has held the roundtable in China and Singapore, and it was also held in Tokyo for the first time last July. Receiving good reviews from the participants, it was decided to hold the second one this year.

The topic of the seminar was “New Ways of Branding & Contents Marketing / The Essence of Reputation Management.” As a partner company of Siegel-Gale (a member company of Omnicom Group), Gramco President and CEO, Atsuro Yamada spoke about “Style Control”, Gramco’s original method to visualize the internal and external insight of a corporation, including the result of “Imagine Color Card” survey conducted in the US, UK, Germany, France, India, Thailand and Brazil.

Along with Yamada, Jason Cieslak, President of Pacific Rim from Siegel+Gale, Shinichi Tanaka, President of FleishmanHillard Japan, and also special guests, Takashi Okutani from Oisix Inc. and Yukiko Yamaguchi from IBM Japan presented at the panel.

Meaningful discussion and active exchange of opinions were generated with more than 20 participants, mainly senior members dealing with Public Relations, Communication and Branding division.

The Executive Roundtable will also be held next year in Tokyo.

■About Siegel+Gale

As a global branding firm, Siegel+Gale ( is the simplicity company that has been actively in business for 46 years. The company seeks, defends and embraces simplicity in everything they do to help brands reach their true potential. Simplicity is the centerpiece of the strategies they develop that reveal the unique truths of an organization, the engaging stories they create that connect brands with their audiences, and the meaningful experiences they deliver that are both unexpectedly fresh and remarkably clear.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai. Through cooperation based on the partnership with Siegel+Gale, Gramco can provide clients from around the world with professional branding support.


※For more on the partnership between Siegel+Gale and Gramco, please refer to the link below:

Gramco Announces Partnership with Global Strategic Branding Firm Siegel+Gale