Case detail

Renown Look, Inc., a member of the Renown corporate group, was reborn as a new apparel company with a new name in October 2002. The logo includes four elements: challenge, creativity, technology and tradition.

"Challenge" refers to the will to take the lead through innovation, "creativity" to the love of making things and pursuit of abiding interests, "technology" to the ongoing offering of high-quality products and "tradition" to the company's history of over 40 years. The design embraces and expresses these elements in the form of four lines. We have also employed color for the four characters of the name to make it easily legible and to ensure a lasting impression. The corporate colors are vivid red expressing the four inherited passions and intelligent gray representing creativity.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style