Moridaira Musical

Case detail

A logo with a condor hovering over and mirroring the first initial of the company name serves as the key element in the high-impact VI developed for this musical instrument brand.
This impressive logo is employed to represent both the corporate brand and the company's Morris guitar brands. Moridaira has organized its product lines into three broad categories and arranged its original VI system appropriately for each: display of the mark only, display of the logotype only or display of the mark and logotype together in combination.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style