This project involved VI development for a new securities company created through a merger between New Japan Securities and Wako Securities. We created the image of a "tree of light" that thrives on funding and information from the market and grows to greatness along with its customers.
The leaves of the tree of light represent the individual customers of Shinko Securities, which is the source of the flow of energy that makes each leaf shine. Conducted in cooperation with our French affiliate, the project generated a logo and brand colors that are bright and approachable. The company's "customer first" stance is also emphasized in the corporate slogan.