Case detail

The group branding project started in April 2011, when the Group switched itself to a holding company. Considering the switch as an opportunity to enter the second stage of development, the Group embarked on the branding project in a bid for prosperity in the next 100 years.
The Group slogan, ”Visible Science for Life”, expresses the determination of the Group to make human life more convenient, and to contribute to the whole world, by giving clear shape to technologies or product solutions that were never seen before. Gramco provided total support on development of Group slogan, VI design for each group company, stationeries, along with development of billboards, vehicle design, brand book, and more.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style