Case detail

As a pioneer in the development and manufacture of range hoods, this is the branding project of the Fuji Industrial Group (Group of FUJI INDUSTRIAL CO., LTD.), which boasts the top shares in Japan. The brand FUJIOH, which has been cultivated overseas for many years, evolved into a corporate brand and will be expanded domestically and overseas. Gramco created the FUJIOH concept, logo mark, VI guideline, and style guideline. Thus their motto towards a globally unique brand was born. The concept of the new logo is “FUJIOH, connecting customers and comfortable spaces.” It features the appearance of creating added value (+) and its design shows the expansion of their businesses. The brand color is a traditional indigo color that represents the Japan Quality and origin.


Conception Naming Slogan Logo Brand Book/Tool Package Interior/Sign Web VI Manual/Brand Style