Branding project for Komazawa University, an establishment with a history of more than 135 years. By utilizing their cultivated strengths and characteristics thus far, we established a brand concept and brand slogan shared by the entire university as an effort to build the ideal Komazawa University for the future. In visual identity, we developed a new graphic pattern linked to the current symbol to maintain it. The rebranding was based on the ideas of tradition and innovation. From 2018, Gramco has provided total support for this project over the course of two years.