Case detail

Toyo Tanso is a high-performance carbon manufacturer based in Osaka, Japan. The company has cultivated world-class technologies and achievements through the manufacture of a carbon material named isotropic graphite.
After the company went public in 2006, it determined to adopt a brand strategy to refresh its corporate image to echo with the advancement of the company, at the same time to boost its brand power and the internal centripetal power.
Gramco provided consistent support, ranging from research and comprehensive analysis, to concept development, slogan development, logo refreshment, web branding, brand book development for internal purpose, and brand style construction including color palette designating.